Gilbert Busch
Visionary Artisan and Builder
"My father, a visionary. He had never seen a computer in his life, but it was he who almost forced us to buy the CNC machine. He had a very clear vision of how we could improve the manufacturing process.." Gilbert Busch
Event organisation for Tetra Pak
Thanks to his reputation in event management, Gilbert Busch was approached by Tetra Pak, a world-renowned Swedish company. His role was not limited to carpentry, but extended to the coordination of major events, such as the visit of the Queen of Sweden and Sweden's bid for the Olympic Games.. These projects allowed him to demonstrate his skills in organisation and design, while strengthening privileged relationships with influential personalities and prestigious clients.
Challenges and Achievements with Audemars Piguet
The collaboration between Gilbert Busch and Audemars Piguet was marked by ambitious projects, notably the installation of a spectacular stand at Zurich Station in 2022. This colossal project, shipped in several containers from China, presented significant technical challenges. Drawing on his expertise and a dedicated team, he was able to deliver an impressive installation, recognised for its innovation and visual impact. This success has strengthened Gilbert's position as an essential partner in the world of luxury watchmaking..
Close collaboration with Ulysse Nardin
Gilbert Busch was the exclusive manufacturer for the watch brand Ulysse Nardin for nearly ten years. Throughout his collaboration, he orchestrated prestigious events across Europe and designed exceptional stands for major watch fairs, including Baselworld and Watches & Wonders. Among his most remarkable achievements is a three-storey stand, covering over 750 m², a colossal project he led with his team. A true feat of engineering and creativity.
The inheritance - Lionel Busch
Gilbert Busch passed on to his son Lionel a heritage based on craftsmanship excellence, vision, and innovation. A significant symbol of this transmission is the creation of an exceptional table by Lionel, which reflects both the family craft tradition and her own talent. This project, the result of her creativity and expertise, embodies the continuity and evolution of the business. Lionel, while respecting the teachings of his father, incorporates modern elements, thus guiding the company towards new horizons while honouring the family legacy.
